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I gave up my window office for this?

Posted in Uncategorized by javamama
Mar 30 2011
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If you’ve ever worked in an office, where you sit is BIG. In most offices, either you have an office or you do not. If you do not have an office, you have a CUBE. I can honestly say I have never met a person who enjoys working in a cube. It’s noisy, there is no privacy and rarely does it come with any kind of view of the outside.

In my experience, most cube dwellers yearn for an office. A number of years ago, before I left to start Java Mama, I sat in a cube working for a large corporation. I switched jobs within the company which meant a move to another building where mercifully there were no cubes. While, I appreciated the quiet, privacy and space, it was an inside hall office with as much of a view of the outside as my cube. If I maneuvered my chair the right way, I could glimpse a shot of sunlight from the office across the hall from me. But only when they had their door open, which they hardly ever did.

After a couple of months, I took a leave of absence and left to open Java Mama. One day, I went back to my old job to see some of my co-workers and grab some stuff I had left behind. My stuff was stored in the office that I had been moved to had I come back to work. To my surprise, it was a window office, the one across from my old office, in fact. The big window was beautiful, the sunlight streaming in was beautiful, it was all beautiful but would never be mine since I was now a business owner and would be not coming back.

When I returned to the cafe and to my desk in a back room, I reflected on my trip and my window office. After running my own business, corporate life seemed so easy. You woke up in the morning, drove to work, did your thing and drove home. Sometimes, you had work to do at home but it was manageable. There was a steady paycheck, benefits and 401k’s. As a business owner, I worked all hours, the paycheck was not steady and 401k’s were non-existent. My office consisted of a 2nd hand desk in the corner of a storeroom.

The only window looked out to the coffee prep area. From there I could see and hear everything that was going on behind the register. Coffee beans grinding, milk steaming, ice dropping in the ice machine and of course, my favorite sound, children laughing and moms and dads talking. These were the sounds that I had worked so hard to bring together in one place.

As for my view, I could see everyone that came to the cash register to order their coffee and pay for play. On this particular day, while I was still pondering on window office I gave up, I looked up and saw one of my regulars who had confided to me recently that having a place to go like Java Mama had helped her through a serious case of post-partum depression.

I am now in a different role with Java Mama where I am working on licensing and helping others open their own cafes, which has its own challenges and rewards. The other day, I ran into that former customer, who told me how much she appreciated my cafe and reminded me of how much I had impacted her and so many other’s lives. Now, THAT is worth way more than a window office!

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To Blog or not

Posted in Uncategorized by javamama
Mar 09 2011
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I have been toying with the idea of writing a Java Mama blog for a long time and finally created one in June of 2010. I wrote one entry and then suddenly developed a case of writer’s block. So when Catherine Garcia of our local NBC affiliate, 7/39, contacted us about taping a story about mommy bloggers at Java Mama Cafe, I was of course interested and thought maybe this is the motivation I need. The interview was a very casual affair with a group of moms sitting at a table conversing with Catherine about how they got started blogging, what they write about and their influence on society and marketing! As the teaser for the piece says, “Mommy blogs have made a recent transformation from being, basically, online diaries to powerful voices that are attracting the attention of corporate America.”

What does this mean? It means that those once online diaries can now be more than just influential, but even sell better than traditional advertising. Why? Because, as it says in the NBC story, readers get to know the author and trust what he or she says. It’s like a dependable friend recommending a product. Who do you trust more, your friend or an impersonal commercial on TV?

With all this attention on blogging you might ask, is blogging for me? Well, let’s start with a little Blogging 101. What exactly is a blog? A quick Google search finds this definition from Wikipedia, “A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.”

Basically, a blog looks and acts like a website. No experience with creating websites? There are lots of free sites out there to help you. The biggest ones are Wordpress.com (what this blog is created on) and Blogspot.com. They both enable you to create your own blog name, look and feel, add your own links, etc. It’s quick and easy to set-up. The hard part is figuring out what to write about.

While each of the moms featured in the NBC piece has their own unique voice, they all write about something common to all of us – parenting- the good, the bad, the ugly, the joyous, and the messy. In a recent post, Everyday Mama writes about potty-training, La Jolla Mom writes about everything from no-bake cookies you can make with your kids to natural ways of controlling slugs on your fruit and vegetables. Happy, Healthy, Hip Parenting, who also teaches parenting classes at Java Mama cafe, writes about her adventures with her newborn son, leaky car seats, and the trials and tribulations of breastfeeding.

So, if you are curious about blogging, why not give it a shot! It’s easy, free and fun. Even if you do not end up with thousands of followers like the moms in the NBC piece, you may find that getting your thoughts on your computer screen can be quite therapeutic and relaxing. If you need further motivation, check out BlogHer, a site dedicated to women bloggers. Their annual conference is also in San Diego this year, August 5-6.

Finally, after all this talk about blogging, I have finally overcome my writer’s block and finished my own personal blog: mamaunplugged. Check it out and if you want to send us a link to your blog to focus here, please do!

NBC story

Mom bloggers featured in the NBC Story:
Everyday Mama
La Jolla Mom
Happy, Healthy, Hip Parenting
Mel, A Dramatic Mommy
San Diego Momma

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It Takes a Village

Posted in Uncategorized by javamama
Jun 23 2010
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Well, hello there! I have had visions of a blog swirling in my head for months now. Oh, the witty things I would write, the deep thoughts I would bring out in my readers, the creativity that would leap out of my fingers and onto the page. So, two days ago I finally had time to sit down and start writing my masterpiece, and it was everything I thought it would be…funny, inspiring, perfectly written and apparently NOT PROPERLY SAVED.  I went to finish tonight and there on my page was nada, zip, zero.

I’m just kidding about the “perfectly-written, I’m so great” part. I am not kidding about the losing all my work part. So, here I am, starting over again. Actually, my lessons learned and starting from scratch are fitting for my first blog.

Opening a business is many things, it’s exciting, freeing, expensive, time-consuming and nerve-wracking. You start out with an idea, a dream, a wish that someday you may be able to act on. It’s an idea that you hold onto deep inside yourself. It becomes a part of you, a dream that when life gets tough you turn to as an escape. Some people, actually most people, keep that business idea a dream forever, never making it a reality. Some call those the smart people. The rest of us are business owners.

Scripps Ranch Java Mama Grand Opening

Java Mama Scripps Ranch Grand Opening

You start out with an idea, a dream, a wish – that someday you may be able to actually do it. The hours are long, the learning curve steep, and the rewards few and far between. No one truly understands your dream like you do and its exhausting trying to constantly explain it. But you do and suddenly after all that hard work and sleepless nights, you are planning your grand opening.

The days and hours leading up to a grand opening are probably the most nerve-wracking and exhilarating of the entire journey.  That dream that you have held inside for so long is suddenly a real thing for the whole world to see, to judge, to decide if its worthy of their time and money. The weeks leading up to my grand opening were insane. As I got closer, I told everyone I knew to spread the word about my business. I was lucky enough to have the support of a wonderful PR firm that helped me spread the news from mom’s group to mom’s group. The PR firm also helped me with a grand opening party with news coverage, etc. The line of strollers and moms wrapped around the block to get in was simply amazing. At one point, we must have had 50 strollers lined up by our back door.

When Virginia opened her Java Mama a couple of months ago, I eagerly volunteered to help with her grand opening. I told everyone I knew, I posted it on as many moms’ groups as I could find, I sent out press releases, you name it, I did it. But I wasn’t the only one, many of my customers from the La Mesa store also helped, they posted it on their Facebook and Twitter pages, they told everyone they knew to tell everyone they knew. And all those people came on Virginia’s grand opening day. It was amazing to see a new set of strollers lined up waiting for her to open the doors. Complete strangers were coming out to support Virginia’s dream.

I never imagined how supportive people can be of someone opening a business. Others truly become vested in your business and your success. Vendors, neighboring business people, the postman, everyone will stop by to say hello and wish you luck. During Virginia’s grand opening I made many milk runs to the nearby Trader Joe’s. I was wearing a Java Mama t-shirt and the cashiers and other customers were stopping me to tell me how excited they were about Java Mama opening just a few doors down.

As I stood teary-eyed at watching my dream become part of someone else’s dream , I realized that as wonderful as it is to have that dream, it will never become a reality without the support of the people around you – loved ones and strangers alike. It truly takes a village to start a business.

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